January Skincare

CLIENT: SEPHORA USA

CREATIVE DIRECTOR: SASimon boonyavatana

SENIOR ART DIRECTOR: Olivia Meier

ART DIRECTOR: Giulia Marconi

senior graphic designer: Marissa newman

Graphic Designer: Gabriela Colon

The 2025 January Skincare Campaign introduced clients to a simplified, approachable way to build an effective skincare routine — Cleanse, Treat, Moisturize, Protect. Designed as a recommended guide, the campaign helped demystify skincare by breaking it down into clear, actionable steps.

Visually, the campaign was product-focused, activated, joyful, and energetic — brought to life through bright, bold gradients and juicy product activations that highlighted the textures and benefits of each skincare step. Educational moments were seamlessly integrated across print and digital touchpoints, transforming every client interaction into an opportunity to learn and engage.

Grounded in research showing that clients often feel overwhelmed by the abundance of skincare options, the creative team developed an inviting visual system and simplified message that empowered clients to start and sustain a routine with confidence.

This campaign combined vibrant design, accessible education, and cohesive storytelling to celebrate skincare made simple — and joyful.
This project was created at Sephora USA, Inc.

role

As part of the creative team, I contributed to both print and digital deliverables for this advertising campaign, supporting the Art Director and Senior Art Director throughout the concept and production phases.

During the concepting phase, I assisted by gathering visual references and producing quick mock-up sketches to help the marketing team align on creative direction.

On set, I provided hands-on support by capturing behind-the-scenes footage and generating rapid layout mock-ups using unretouched photography for review.

On the print side, I developed layouts for in-store materials, including window signage and front-of-store table displays. I also created the initial concept layouts for a 5x7 educational tabletop piece.

For digital deliverables, I designed promotional assets such as marketing emails, website banners, and supporting digital content. On set, I provided hands-on support by capturing behind-the-scenes footage and generating rapid layout mock-ups using unretouched photography for review.

Finally, I assembled a comprehensive share-out presentation summarizing the creative process and final deliverables for internal review and cross-team communication.